I'm a Graphic Designer, I Fuel the Media

The many roles a designer plays in the construct our media society is outstanding. Designers and even more specifically, graphic designers craft the media that acts as the driving force behind our culture, politics, and market. News bulletins, sporting events, websites, commercials, political parties, stores; they all utilize the persuasive aesthetic that the designer offers. Graphic design in particular is so woven into our daily lives that often we hardly notice the effect it has on us, if we even notice it at all. Every sign, every book and magazine, every subway or amusement park map, name tag or business card, all of these things were thought up by a designer who put more consideration into their particular arrangement than one would think.

Branding is huge part of what a designer does. A brand is essentially the image of the company, establishment, etc. The brand consists usually of a logo, color scheme, photography style, and typeface hierarchy. These act to connect with the target market at an emotional and often times subconscious level. The graphic designer acts as the first impression that a person gets when walking into a store or opening a website. People today, especially consumers love this first impression whether or not they are aware of it. Design and branding can make or break a company regardless of what it is the company actually does.

Now every graphic designers’ dream is to be a successful freelance designer, meaning that they work for themselves and sell their own art as a main source of income. More often than not however, this does not suffice and designers employ their services to other companies, groups, or institutions. When this happens the designer gives up the ownership of the artwork to the client in exchange for a salary. Most designers make a living from using their art to visually persuade a target group of people into buying, joining, or agreeing with something.





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http://en.wikipedia.org/wiki/Brand
http://blog.iso50.com/